Joowon Law · Insights
Clear notes for companies entering Korea and overseas Koreans managing matters here. Read the context, then decide the next move.
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Table of Contents Most foreign fintech and virtual asset companies planning a Korean launch start the same way they’d approach any large market: build the product, line up…
Table of Contents Most foreign e-commerce brands treat a Korean launch the way they’d treat launching in any new market: translate the storefront, plug in a local payment…
Table of Contents Most foreign suppliers granting a Korean partner exclusive distribution rights treat it as a commercial decision: how much volume can this partner move, how exclusive…
Table of Contents Most foreign franchise brands planning a Korean launch start the same way they would anywhere else: find a partner. A well-capitalized local operator who already…
Table of Contents Most foreign food and health functional food brands planning a Korean launch start the same way they would in any market: find a buyer. A…
Most foreign cosmetics brands planning a Korean launch start the same way: they look for a distributor. Someone with retail relationships, someone who already knows Olive Young buyers…
Companies expanding into Korea usually treat finding the right distributor or franchise partner as the urgent task, and treat trademark registration as paperwork to handle once the launch…
Foreign companies signing contracts with a Korean counterparty often treat the paperwork the same way they would at home: get a signature from someone who sounds senior, file…
Most companies that store Korean customer data on regional or global cloud infrastructure — AWS’s Singapore or Tokyo region, a US-based CRM, a global data warehouse — don’t…
Governing law clauses get negotiated as if they were a matter of national pride — each side wants “its own” law, and the clause often ends up decided…
